Strauss Water

Water is the source of life, the most essential element. Wherever we live, however we live, water is central to our existence and to our quality of life. At Strauss Water we believe that you and your family have the basic right to safe, clean drinking water.

Strauss Water (of the Strauss Group) is a world leading expert in water, offering top quality, great tasting, purified drinking-water solutions. We develop, produce and market environmentally-friendly, heating and cooling WaterBars for in-home and business use. 

Our Vision & Values

Our Vision
& Values

We promise to improve people’s lives by creating wonders out of water. This drives us ‎every day to ensure Strauss Water customers have a constant supply of top quality water, and an exciting user ‎experience. This is what strengthens our commitment to building and sustaining long ‎lasting relationships so we can make sure you always have  great tasting, hot and cold ‎water that meets you and your family’s daily drinking water needs.‎


Our Team


Global Presence

Strauss Water Israel is the market leader for drinking water solutions for households, with over half a million customers. The company changed the way Israelis drink water at home, thanks to it’s reputable brand and unique business model.

Globally we enjoy successful collaborations, including with Haier Group in China and The Virgin Group in the UK.


Strauss Group

Strauss Group, Israel's second largest food and beverage company, is an international corporation comprising four companies: Strauss Israel, Strauss Coffee, Strauss Water and Obela/Sabra (the PepsiCo-Strauss refrigerated dips & spreads partnership).

Strauss Group has approximately 14,000 employees operating at 26 sites in 18 countries around the world including the U.S., China, U.K., Australia, Holland, Switzerland, Germany, Russia, Poland, Romania and Brazil. Strauss Group has partnered with leading multinationals such as Danone & PepsiCo. Traded on the Tel Aviv Index, Strauss Group had in 2011 net revenues of $2.2 billion. The Group has a high credit rating of AA+.



Our history

We’ve been taking care of water for over 40 years. It all started in 1971 when Tana Industries was founded at Kibbutz Netiv Halemed Heh ‎in Israel. The factory started as a manufacturer of metal parts for the electronics industry. Four years later, when Tana Industries acquired a plant for the manufacture of water cooling appliances, and Our journey began.

In 1978 we purchased an innovative water purification technology from the Technion Institute of Technology and developed our first water purification appliance – “Tami3”. Tami4, the next generation home water purification system launched in 1987, became the gold standard in home water purification systems in Israel and transformed Tana Industries (known as Tami4) into Israel’s market leader for drinking water solutions for households and businesses.

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with Us

We truly want to improve people's lives across the globe by making water safe and tasty. 

As part of our ongoing global expansion, partnership is a way of life at Strauss Water. We have built successful collaborations with partners around the world such as Virgin in the UK, Haier in China, and many others.

We are always happy to collaborate with partners who are as passionate as us about bringing advanced products to our customers and building long term relationships with them.

If you are excited about collaborating with Strauss Water, please contact us at: business.development@strauss-water.com.