Global
Presence

Global
Presence

Stauss Water
Israel

Stauss Water
Israel

In 2009, Strauss Group acquired Tana Industries, which developed Tami4 water purifications appliances, and merged it with H2Q water purification start-up, in which it invested only two years earlier. Since its early days, as well as under the umbrella of Strauss Group, Strauss Water Israel disrupted the Israeli market by bringing purified water at the touch of a button and turning Tami4 water bars to a standard appliance in the Israeli kitchen. Success was widely acclaimed and the company won prizes such as: "Product of the year" and "Israel's 100 superbrands".

Today, with over half a million customers, Strauss Water Israel is the leading company for at-home water drinking solutions, due to its trustable Tami4 brand and a profitable business model. We've improved people's lives by helping our customers to drink more water and less sugary drinks, and by providing them with Maze, the most advanced water purifying technology (for water bars) worldwide. Strauss Water invested years of research in developing the Maze, a unique technology protected by international patents.

HAIER STRAUSS
WATER

Haier Strauss
Water

Established in October 2010, Haier Strauss Water Co. Ltd. is a joint venture between Haier group, the global home appliances leader, and Strauss water, a leader in providing safe drinking water solutions.

Haier Strauss Water constantly introducing breakthrough drinking water solutions, developed particularly to meet the Chinese household requirements and drinking water habits, while utilizing the unique patented "MAZE" purification technology.

Haier Strauss Water operates all over China and is present in all major retail and e-commerce retailers.

About The Haier Group
VIRGIN STRAUSS
WATER UK

Virgin Strauss
Water UK

In May 2012 we created a partnership with Virgin Group - a leading international investment group and one of the world's most recognized and respected brands. 

Together, Virgin and Strauss Water established the Virgin Strauss Water company, focusing on the UK market. The company launched its brand - "Virgin Pure – Improving Life with Strauss Water", which aims  to change the way families in the UK drink water by providing a tasty, great quality alternative to bottled and tap water.
This partnership combines the vast capabilities of two multinational companies: Strauss Water’s proprietary water purification technology, products and expertise and Virgin's powerful brand, marketing capabilities and consumer insights. 
 

About The Virgin Group